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Jagran Prakashan launches English news website JagranPost.com

Jagranpost

MMI Online, the digital media wing of the Jagran Prakashan Limited, has launched JagranPost.com as an English news website which will provide latest news, views, pictures, videos etc to the readers who are short on time but are Internet savvy. The website will provide not just hard news from India and around the world, but will also give readers regular insights into lifestyle, health, sports, education, show business and a lot more areas of interest. The company also operates Jagran.com which is the most visited Hindi portal and was recently co branded with Yahoo India. JagranPost was launched in January 2011. JagranPost was launched in January 2011, and is getting around 200,000 visits per month.

“The novel feature of Internet as a medium is in scope to provide to its users – i.e. both readers and publishers – in establishing a dialogue among themselves. Interactivity is the key word. JagranPost.com realizes the importance of its readers and will give an open platform to them for expressing their opinion on various issues. The website will provide not just hard news from India and around the world; it will also give readers regular insights into lifestyle, health, education, show business and a lot more areas of interest,” the company has said in a statement.

Product Manager, JagranPost.com, said, “We have given a platform to our esteemed readers who are short on time but want to keep themselves abreast with the latest happening surrounding them as well as across the world in the sector of politics, sports , entertainment. Many more going to come up in the upcoming time”

Apart from having blogs written by eminent columnists on various national and international topics, JagranPost.com also carries an exclusive editorial written by Group Editor and CEO Sanjay Gupta throwing light and giving ample insight on all important events on a weekly basis.

MMI Online already operates websites that complement their print properties such as Jagran.com, bilingual blogging portal JagranJunction.com, iNext.com, health portal OnlyMyHealth.com, education property JagranJosh.com, community newspaper JagranCityplus.com, video portal JagranVideos.com.

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Updated: Jagran’s Online Division MMI Online Launches OnlyMyHealth.com; Mobile; Education Portal Next

Update: Speaking with MediaNama, Sukriti Gupta, CEO of MMI said that MMI focuses on online content related business for Jagran, and J9 is focused more on e-commerce businesses. MMI plans to launch mobile versions of Jagran properties in the next few months, and they’re targeting around 2-3 portals a year. The next vertical they’re targeting – education.

Gupta declined to comment on how much Jagran is investing in OnlyMyHealth, or when they’re targeting break-even, only that they’re “realistic about the online space in India”. MMI has a team of 42, and resources will be shared across portals.

In terms of monetization, Gupta said that they’ll look into all modes of monetization, and these are still early days, and they’re currently focused on stabilizing the platform: advertising could be be lead based, sponsor based or impression based. In terms of CPM (Cost Per Milli impressions), for niche verticals, rates are upwards of Rs. 200-300 CPM. The company is targeting advertisers from the pharmaceutical segment, medical tourism: the content is customized for that niche. They’re also open to syndicating content, since 80 percent of it is owned by the Jagran group. Subscription is not a part of the play for OnlyMyHealth, but could be for other verticals.

On implementing e-commerce (booking appointments with doctors), she said that they’re speaking with potential partners, and haven’t taken a call on whether to implement directly or with a partner? For driving usage, they plan to leverage the Jagran properties, both online and offline, including Mid-Day.

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